TRADESMAN PACKAGE
Tailored Website Design for Tradespeople
Who is this for?
If you are a solo tradesperson or have a small team and are looking to expand your reach, attract more clients and build credibility…
this package is for you.
Plumber
Electrician
Contractor
Carpenter
Cabinet maker
Painter
Drywaller | Plasterer
Roofer
Mason | Brick Layer
Why do you need a professionally designed website?
As a tradesperson, having a website designed by a professional Squarespace web designer can bring several benefits to your business. Here are some reasons why having a professionally designed website is essential:
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In today's digital world, a website serves as your online storefront. It allows potential customers to find you easily and learn more about your services. It establishes your presence in the online marketplace and can help you reach a wider audience.
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A professionally designed website can convey a sense of professionalism and credibility to potential customers. It showcases your expertise and attention to detail, which can instill trust and confidence in your services. A well-designed website can differentiate you from competitors and position you as a reliable tradesperson.
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A website provides a platform to showcase your previous work and services in a visually appealing manner. You can include high-quality photos or videos of your completed projects, customer testimonials, and detailed descriptions of the services you offer. This helps potential customers understand your capabilities and the quality of your work.
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With a website, you can extend your reach beyond your local area. People searching for tradespeople online can find your website and inquire about your services, even if they are not in your immediate vicinity. This expands your potential customer base and increases opportunities for new projects.
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A website enables you to provide contact information, including phone numbers, email addresses, and even online contact forms. This makes it easier for customers to reach out to you with inquiries or to schedule appointments. You can also use your website to share important updates, such as changes in availability or seasonal promotions.
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A website serves as a powerful marketing tool. You can integrate various marketing strategies, such as search engine optimization (SEO) techniques, to improve your website's visibility in search engine results. Additionally, you can use your website to publish blog posts, share informative content, or offer tips and advice related to your trade. These activities can attract potential customers and establish you as an authority in your field.
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While many tradespeople still rely on traditional methods of advertising, having a professionally designed website sets you apart from competitors who might not have an online presence. It demonstrates your willingness to adapt to modern trends and engage with customers on digital platforms.
Remember that having a professionally designed website is not a one-time effort. It requires regular updates, maintenance, and optimization to ensure it remains effective and up-to-date. However, the benefits it brings to your business can outweigh the time and investment required, ultimately helping you attract more clients and grow your trade..
your Professional Squarespace Website Designer
Dennis Pal
Website Designer
Hello, I'm Dennis Pal
As a Squarespace website designer, I meticulously craft engaging content and intuitive designs in collaboration with clients. I understand the significance of captivating visitors from the moment they land on a site. I focus on delivering valuable information, captivating visuals, and interactive features. Meticulous attention to detail ensures every word is well-written, relevant, and tailored to the target audience, maximizing content impact. Simultaneously, I design layouts, navigation, and user interfaces for seamless, intuitive browsing.
By harmonizing content and design, I create Squarespace websites that leave a lasting impression, encourage interaction, and effectively convey the desired message.
Let's create your extraordinary web presence together.
Ready to take your business to the next level?
I have developed this package just for you!
I understand that building and maintaining a website can be time-consuming and overwhelming. I want to work with you as a partner to help grow your business.
What do we provide?
BRAND STRATEGY
A preliminary questionnaire and a deep-dive virtual strategy session where we discuss your history, vision, current services, objectives and how to connect to your ideal clients online.
BRAND WRITING
Custom content written to help you build authority and establish your expertise and trust. This tailored content document is made collaboratively with you for your approved site content.
Tell us what you want to say, and we will write it for you!
CONTENT GATHERING
I Work with you to gather all your visual content, including logo files, project images, team images and action pics. We will backfill any missing content from stock photography. We prepare, edit and optimize all your image files for the best results.
STUNNING DESIGNS
I work with you to create a stunning custom-designed website for your business or trade with an emphasis on usability, readability, comprehension and brand identity
POWERFUL SEO
I use SEO best practices with every website we build, giving you the basic building blocks to make your website discoverable on Google Search and to your ideal clients.
We set up Google My Business configured with the best options to get you found on Google Search and Maps.
HOSTING + MAINTENANCE
My Maintenance Plan Includes one one-year Squarespace Subscription for hosting, one standard custom domain, and 12 months (min) maintenance and ongoing support. This includes minor updates and changes.
What does this get you?
A professionally designed, mobile-friendly, SEO-optimized Squarespace website with 5-7 pages:
Home page
2-4 Service pages
About page
Contact Us page
Check out our recent project for Bayfield Contracting.
Take me directly to:
Let’s unpack these pages
Home Page
Description of content options for your home page.
Home page Hero Section
A unique home page hero section (the first screen you see before scrolling down) with a thoughtful, catchy Title and Slogan, as well as the all-important CTA (Call to action button)
Value Statement Section
(What we do) One to two sentences describing the value your business provides your client. What need does it fulfill?
Our Services Section
Outline of 2-4 primary services you provide your client linked to your services pages
Other Services
A description and list of the other types of services you can provide in addition to the primary services above.
Emergency services
(optional) A special section to highlight your emergency services with contact detail.
Why Choose Us section
(optional) Describe why your clients should choose to work with you over your competitors. Here you can list any affiliations and credentials for your business.
Testimonials
A selection of your best testimonials are initially added manually. Later when you have a sufficient number of Google reviews, we can embed a Google review feed directly into this section.
Follow Us on Social
An embedded feed of some of your latest Instagram or Facebook posts. This is live and will update with every new post.
EXAMPLE
Services Pages
One unique page for each of your 2-4 primary services that dives into more details about each one.
Home page Hero Section
An amazing hero Image and Title for each Service page
About Section
A description and visual of your service.
Related sub-services
(optional) A section that lists the sub-services of this service with images and descriptions. 1-3 examples of types of this service with a description and visual or before and after examples. Optional if required.
How We Work Section
A Deeper dive into how you work or your process for these services. What steps are in the process, what exactly is provided, and what happens after completion? Any guarantees of services listed here
Emergency services
(optional) A special section to highlight your emergency services with contact detail.
Gallery of projects
A visual gallery of completed or in-progress projects with images that will expand into a lightbox for full view.
CTA (Call to action) Section
(Optional) A CTA button with text to ask if the client needs further information, a quote or an estimate. CTA can be linked to a form (email) or a phone number.
The Results Section
(Optional) 1-3 specific testimonials with an image of the completed project provide an example of a happy client and completed work.
EXAMPLE
About Page
A page about you and your business, team and partners.
Hero Section
A unique hero Image and Title
YOur Story
A Section that provides a few paragraphs about your story, how your business started, history of yourself and your business with an image or two.
The Team
(Optional) If you have more than yourself and have a team, here will list each team member with a short description and photo. If you are a solo entrepreneur, this is an excellent place to provide your personal story separate from the account of your business above.
Your Partners
(Optional) Many contractors are specialists and will work with other trusted contractors to fill specific roles and functions. Here we can list your trusted partners with Logos and links.
Gallery of Work iMages
Here, we can display a gallery of images of you and your team working on projects. This personalizes your business and gives clients a clear view of your work in progress. These would change as projects get completed.
Testimonials Section
A repeat of the testimonials section found on the home page.
EXAMPLE
Contact us Page
A page with your contact details and a form a client can fill out to request a quote, estimate or more info. We can design custom questions with you. You can include an embedded Google map and directions if you have a public facility or workshop.
What does it cost?
INITIAL INVESTMENT
$900 - DEPOSIT
$900 - LAUNCH
$1,800
ONGOING MONTHLY FEE
$79 - MONTHLY
MIN 12-MONTH CONTRACT
We have added Squarespace Subscription fees to our Maintenance plan ( $49/month) to create an all-inclusive price.
Our All-Inclusive Website Package
Don’t have your content prepared? Well, then, this is the package for you. A complete website designed and built on Squarespace with up to 5-7 pages of content.
INCLUDES first year of Squarespace hosting (Value $276 USD) and free standard domain (value $20 USD per year)
The second and following years renew at $79/month (includes Squarespace hosting and domain fees) Min 12-month contract. (pricing subject to change)
Includes our Monthly Maintenance plan. The plan can be ongoing for as long as you need, or you can stop after the first year. (Squarespace hosting and domain costs will then be additional fees).
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◎ Your time, availability and a collaborative mindset
◎ Your Brand Identity Guidelines or, at the very least, your logo
◎ Your brand-specific images and photos, we can source stock photos when required
◎ Your knowledge and expertise and understanding of what you want to say -
◎ Initial questionnaire to help us understand your business and objectives
◎ 1-2 hour content strategy session (virtual meeting)
◎ We create a Custom content architecture map (the structure of your website)
◎ We then build out the custom content in a collaborative document specific to your business
◎ up to 3 revisions on structure and content
◎ approval of content for website development -
◎ 5 -7 Page Website designed and built from the content document (additional pages can be included at an additional fee)
◎ English and One additional language version with a toggle icon (free for the first 2000 words)
◎ Website Privacy Policy & Terms and Conditions (Limited Time Only)
◎ Embedded Map on Contact Page
◎ Optimize the footer with keywords and location
◎ Google Reviews link in the footer
◎ Mobile Responsive design -
◎ Website subscription on Squarespace is included. (Value $276 USD)
◎ SSL Security certificate (this is a Google requirement)
◎ Professional Email for your business (optional and free for one year)
◎ One free standard domain ($20 USD value)
◎ Additional Domains can be purchased – we can do the registration for you -
◎ Google My Business (Maps) configuration and setup
◎ Metadata/descriptions for all pages
◎ Alt text/ Image Descriptions
◎ Social Accounts Connected
◎ Post Categories, Post Tags
◎ H₁ — H₄ Headers
◎ Keyword friendly URL’s
◎ Robot.txt -
◎ Ongoing Maintenance tasks
◎ Content updates & edits
◎ New images
◎ Monthly highlights email
Optional Content Pages
BLOG
I can create a blog to allow you to write articles about your work process, educational material, clients' suggestions, case studies etc. Let me design how this will function and organize categories and tags. You can use these posts to market your business on social media and email. Blog posts will also improve your SEO and searchability, helping you increase relevance and ranking in search engines.
Additional Fee (talk to us for an estimate)
PROJECT PAGE
If you wish to promote each project with more details and descriptions, I can create a project page that allows you to create an individual page for each project with a searchable summary page. I can design each project page with the content and images/galleries you need to showcase your work best.
Additional Fee (talk to us for an estimate)
CUSTOM PAGES
Any other page you may require to elaborate on a specific element of your business: such as guarantees, design & build process, legal permit requirements, educational materials or anything else you think important.
Additional Fee (talk to us for an estimate)
Other Services
We collaborate with our partner Bee Social Marketing to offer services in Design and all things Social.
Don’t have a logo or brand for your business? Our talented graphic designers specialize in creating memorable logos, selecting perfect typography, and curating harmonious colour palettes that embody your brand's essence. With meticulous attention to detail, we'll help you build trust, make a lasting impression, and foster strong connections with your customers. Elevate your business today with a powerful and distinctive brand identity.
Contact us to get started!
Identity design
social meda
Maximize your social media impact with our expert management services. From captivating content creation to strategic scheduling and community engagement, we'll help you build a strong online presence. Increase brand awareness and drive meaningful engagement. Unleash the power of social media today.
Contact us to get started!
Photography
If you are located within 50km of Bayfield, Ontario, Canada, we can arrange a professional photo shoot of your team in action or photograph your completed projects. Reach out to discuss your needs.
Pricing starts at $100 plus travel for a 1-hour photoshoot (talk to us for other estimates)
E-commerce light
If you wish to market specific services or sell items, we can set up a simple e-commerce section of your website. This may be beneficial if, for instance, you represent and sell fireplaces or jacuzzis and include information specific to their delivery and installation. You can highlight each model with pricing and delivery installation service.
Initially, I recommend setting up a lightweight version of e-commerce that excludes a full cart, shipping and payment collection system and instead relies on simple email inquiries. Products are created and categorized as a typical shopping page with all the features except the Add-to-cart functionality, which is replaced by an Email Inquiry button. This allows you to quickly and easily add new items to your catalogue and will enable clients to reach out to you directly to make any purchase or pick up, delivery and installation arrangements.
This includes a general summary page of all your items that is searchable by categories (or more) and individual pages for each item.
You can expand your system later to initiate a full shopping cart with a shipping and payment collection process whenever you are ready. You can also grow into a hybrid version where some items can be sold via a cart and others only by email inquiry.
Additional Fee (talk to us for an estimate)
Let's Get Started on Your Squarespace Web Design Journey
Reach Out
Kickstart the process by getting in touch with me. Share your details through our contact form below, and we'll be on hand to set up an initial discovery chat. It will be a chance for us to get to know each other and see if our approach aligns with your business.
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Your Story Matters
Next, I’ll send you a brief questionnaire to learn more about your business, objectives, and aspirations. Your unique story is at the core of our design. Your responses guide us in tailoring the perfect website quote or package for you.
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Let's Connect
In our scheduled discovery meeting, we'll delve into your project goals. We'll discuss the insights from your questionnaire and explore how we can work together to bring your vision to life. It's a two-way conversation to ensure we're the perfect fit for your project and budget.
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Official Steps
I will send you our quote and Website Development Contract which you will be able to sign electronically.
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Getting Started
To kick things off, I will need an initial 50% deposit. Making this payment is simple, with secure options like e-transfer or online credit card payment. Once that's done, we're all set to dive into the project.
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Collaboration Begins
With everything in place, I am excited to begin our project journey together. I will set up a shared workspace in Google Drive, ensuring smooth collaboration. Throughout the project, you'll receive regular updates, keeping you informed every step of the way, in line with your contract terms.
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Your web design journey is more than a project to me; it's a collaboration that values your story and vision. I’m here to guide you through every step, ensuring a personalized and enjoyable experience.